ARCC INNOVATIONS
Collection of cycling-related promotional materials including a digital camera, a website screenshot, a smartphone displaying social media, a brochure, and a pamphlet, all set against an orange background.

I worked as ARCC Innovations’ in-house Social Media and Marketing Manager, overseeing the entire marketing function - including brand, design, website management, social media, and event presence.

In my day-to-day, I created a wide range of assets and worked closely with stakeholders to deliver on marketing needs - from printed collateral to event management and website upkeep to PR. I also managed and mentored a graduate Marketing Assistant, helping them grow into their role.

With limited resources, I often wore multiple hats, which gave me hands-on experience across many areas of marketing and strengthened my ability to adapt and problem-solve on the go.

Responsibilities

  • Marketing

  • Social media

  • Design

  • Video

  • Photography

  • Web management

  • Brand management

  • Events

Screenshot of a website homepage featuring a man in a business suit riding an electric bike, with close-up images of bike parts and outdoor scenery in the background.
Close-up of a person standing next to an electric bicycle with a black motor at the front wheel, wearing white sneakers and pink socks, on a city street with brick buildings in the background.

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